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Marketing optimization - Hershey deploys agentic AI to optimize $2B marketing

Hershey deploys agentic AI to optimize $2B marketing spend and address visibility gaps in campaign performance.

Updated: 5/18/2026

Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend Source: Hacker News — https://www.adweek.com/brand-marketing/exclusive-hershey-bets-on-ai-agents-to-fix-its-2-billion-marketing-blind-spot/

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